Rigid PR Box

Tailored to Your Message

You can fully customize your rigid PR box to match your campaign theme. Whether you’re launching a product or sending a curated kit, the structure allows for sophisticated interiors, layered compartments, and branded storytelling elements that elevate the reveal.

Materials

• Rigid chipboard – Strong and premium-feel for long-lasting presentation
• Wrapped kraft – Eco-conscious with a natural finish
• Laminated paper – Smooth surface ideal for detailed prints or finishes

Sizes

Choose the size based on the volume of items and arrangement style. From compact keepsake boxes to large multi-compartment kits, sizing is flexible to support your promotional goals.

Prints

Enhance your brand image with striking visuals:

• Embossed or debossed logos
• Full-wrap artwork with high-resolution printing
• Metallic foils and edge gilding
• Soft-touch, matte, or gloss coatings

Add-ons

Elevate the unboxing moment with premium details:

• Magnetic closures or ribbon pull tabs
• Foam or fabric-lined inserts for secure product placement
• Message cards, QR codes, or printed flaps for storytelling
• Hidden compartments or tiered layers

Types of Boxes

The rigid box structure supports multiple configurations:

• Book-style PR boxes with magnetic closure
• Two-piece lift-off lid boxes
• Drawer-style boxes with ribbon pulls
• Hinged boxes with compartment trays

3Ps Approach

Presentation

Rigid boxes command attention on arrival. Their sharp edges, structured build, and surface finishes offer a luxurious first impression aligned with your brand aesthetics.

Preservation

Interior inserts and thick walls protect delicate items, keeping everything organized and visually pleasing—even during repeated handling.

Protection

Built to withstand transit stress, rigid boxes shield your contents from compression, moisture, and shocks while maintaining a high-end appearance.

Upgrade to Premium Packaging

The rigid format supports all high-end finishes. Whether it’s foil stamping, embossed textures, or spot UV highlights, these enhancements further distinguish your PR box as a premium marketing tool.

Why Choose This Box

When making a lasting impression matters, the rigid PR box delivers. It balances strong protection with elevated presentation, offering a memorable unboxing that reflects your brand’s value, care, and creativity.

When measuring a custom box, there are a few technical specifications that must be considered to ensure proper design, manufacturing, and fit for the product. Here are the major technical things to measure a custom box:

Inside Dimensions (Critical for Product Fit)

• Length (L): The longest side of the box measured inside from one corner to the opposite corner.
• Width (W): The shorter side of the box measured inside perpendicular to the length.
• Depth/Height (D or H): Measured inside from the bottom to the top opening of the box. Always specify that dimensions are given in Length × Width × Height.

Outside Dimensions (Important for Shipping & Storage)

• Measure the outer surfaces of the box including material thickness.
• Outside measurements are used for pallet stacking, warehouse spacing, and shipping compliance.

Material Thickness (Board Caliper)

• The thickness of the packaging material (e.g., corrugated board, rigid stock, cardstock).
• Impacts both the internal usable space and external dimensions.

Flap Measurements

• For boxes with flaps (e.g., mailer or shipping boxes), measure:
• Inner flaps: Ensure they meet in the middle without overlapping too much.
• Outer flaps: Allow proper sealing without gaps.

Tolerances

• Account for manufacturing tolerances (usually ±1/16" or ±2mm depending on material).
• Ensure the product fits without being too tight or loose.

Volume Capacity

• Calculate internal cubic capacity (L × W × H).
• Helps in determining how much space the product will occupy and shipping efficiency.

Product Orientation

• Decide how the product sits inside the box and measure accordingly.
• Orientation affects whether length or width is the primary dimension.

Die-Cut Openings or Windows

• Measure exact placement, height, and width for any cutouts.
• Ensure structural integrity when adding windows.

Printing Bleed & Safe Zones

• Include measurements for:
• Bleed area: Extra space beyond the cut line for printing.
• Safe zone: Inner area where critical text or logos should be placed.

Closure Type & Locking Tabs

• Measure slots, tabs, or locks for boxes with custom closures.
• Precision is required to avoid misalignment during assembly.

Packaging Style

• Folds, creases, and scores must be measured for accurate dieline creation.
• Different styles (e.g., RSC, tuck-end, mailer, sleeve) require specific panel measurements.